Do you believe you can have what you want?
I do.
And every day in my work with clients, that belief proves true.
Secret wishes and half-spoken goals turn into clearer thinking, more energy, and—yes—
more money,
more time,
more focus.
“With Katrina’s help, I’m back in a flow state—ruthlessly innovating, delegating, and automating across my two businesses. I’m closing new clients at the fastest rate in years.”
Are you like Steven?
Accomplished, driven, growth-oriented
…but what’s next?
What’s next comes from clarity.
Articulating what you truly want—for your business and your life. And building the systems that make it inevitable.
“Katrina has a gift for cutting through the noise and helping you see what truly matters—not just in your work, but in how you want to live and lead.”
“Every day I wake up excited to get to work. Nothing is a drag anymore. I’m aligned with what I was born to do, and making progress every day toward bigger dreams than I imagined possible. Thank you, Katrina.”
How I Work
My work blends strategy, structure, and conversation.
The Best Part?
(Some say)
“Katrina pulled me out of the weeds and equipped me with fool-proof systems and strategies to help me stay relentlessly focused. She’s had a profoundly positive impact on the business and my life.”
“Best part: she’s so real. None of this over-the-top positive BS. She tells you when you’re sucking and helps you get to a better place.”
“She’s seasoned and insightful across many industries, and incredibly easy (and fun) to work with.”
Curious what working together might look like?
Ways to Work With me
Private Coaching
For founders, executives, and high-performers.
We meet every week for focused sessions on the gritty work of making change.
I’ll ask hard questions, reflect what you can’t yet see, and help you turn insight into action.
“I have long struggled with certain aspects of running my company, and Katrina pushed me to tackle challenges that had been all too easy to brush under the rug for years on end. I truly would not have made the advancements I have without her support. Plus, she’s a joy to work with.”
Katrina has been instrumental in helping me understand the different pieces of my complicated life puzzles and how to bring each piece in and out of focus based on the season I am in.
Then she helps me stay on track and focused.
“Katrina was everything I needed, truly.
She didn’t just help me figure out my next move — she helped me tap back into purpose.
And when I have a sense of purpose, nothing can stop this train.”
— Michaela Z Wilson, CEO Brooks & Banks Consulting
Team Facilitation & Leadership Development
For teams ready to work better together.
Custom workshops, off-sites, and leadership sessions that create alignment and focus. Think: vision and goal-setting, role clarity, accountability rhythms, and communicating about tough topics that lead to growth.
Every session is practical, personal, and vibrant.
“Katrina brings a perfect combination of inspiration, organization, and strategic insight to every team session. She rolls up her sleeves alongside us to identify future possibilities, and translate ideas into practical strategies. We leave each session feeling more confident and equipped for our company’s growth.”
Fractional Strategy & Accountability
For leaders who need hands-on partnership.
Part strategist, part coach, part accountability partner — I co-pilot with founders and leadership teams to set priorities, streamline systems, and develop leaders.
We’ll clarify your focus, strengthen your leadership bench, and create rhythms that make growth feel human — not chaotic.
“I’m generally not the type of guy people boss around. Katrina bossed me around—and it’s exactly what I needed.”
About
Katrina Busselle is known for getting shit done. Author of A Million Reasons Why You Can’t, Katrina’s life is dedicated to helping people do what they previously thought was impossible.
Katrina holds a degree in Psychology and Mediation from Hampshire College, as well as a Masters of Arts in Conflict Resolution from Antioch University. For 30 years, she led corporate teams to new levels of achievement, including as Director of Community Dispute Resolution and Director of Volunteers at Planned Parenthood NYC, and Director of Marketing and Communications and Account Management for a corporate wellness firm.
Currently, Katrina helps successful business owners achieve their next big thing, without breaking a sweat.
She relishes car conversations with her twins, getting out hiking, finding presence on the yoga mat, jamming audiobooks and podcasts, and cooking with friends and family. Most of all, she looks forward to helping you break through your limits, reach new levels, and thrive in a whole new way.
A Million Reasons Why You Can’t
And Choosing to Do it Anyway
An interactive, direct, personal, and occasionally funny companion for when you are at an inflection point: Considering making a change in work or life, or when change is coming- like it or not.
I wrote A Million Reasons Why You Can’t because I fundamentally believe you can do (almost) anything if you can get out of your own way.
If my personal journey and stories help you take even one small step toward living more boldly and thriving?
Mission accomplished.
Proof that possibility is contagious
Sometimes a little pep talk is exactly what you need — especially one that tells the truth.
Readers say A Million Reasons Why You Can’t does just that: equal parts compassion and accountability, humor and hope.
“It felt like having a coach who actually understands real life.”
“Direct, warm, and kick-in-the-pants motivating.”
“Finally, a self-development book that doesn’t talk down to you.”
“Practical, relatable, and refreshingly no-nonsense.”
“I underlined something on nearly every page.”
“It helped me stop waiting for perfect conditions and start.”
“An honest companion for anyone standing on the edge of what’s next.”
Hundreds of readers have found themselves in these pages — and walked away with one reason that mattered enough to start.
Success Snapshots
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![Planning]()
Planning kept her calm under pressure. Doubled profits.
Natasha Walstra
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![People]()
Hired a team. The most profitable year, ever..
Kinsey Winslow, CEO Chico Charm Staging
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![Structure]()
Focused and clear. Over $380K in growth.
CEO, Max Traylor
I can you get there.
Let’s find out how.
Complimentary 30-minute consultation: Book Now
Buttercup:
Occasional Missives From Me
Buttercup shares stories drawn from life and work — sometimes joyful, sometimes painful, always honest. At its heart, it’s a reminder to live with focus, intention, and meaning.
December: Reporting Live from the Intersection of Fear & Excitement
We’re going to get to business.
But first—let’s talk romance.
On our first date, we made out like two smokin’ hot actors in a rom-com.
Cue the music: perfect, luscious kisses. Pressed together, hands exploring.
Yeah… really that good.
He took a selfie. It’s time-stamped 1:10 a.m.—proof to those who know me that I stayed up past 8:00. I’m beaming, as is he. Saved as his contact photo, when he calls, I start smiling before I even hear his charming voice.
Buttercup, even if it’s been a while, you remember the excitement of a new romance, right?
Rapt curiosity. The oxytocin haze that fuels 19 hours in bed doing all the things. Not just that..... but revealing our history, secrets, and scars. Playing music. Asking Chat seemingly random questions (turns out Chat is a pillow-talk companion—who knew?). Eating. Laughing. Nowhere to go. Thrilled to be here, discovering.
And then there’s the fear.
Isn’t it true that doing this again means I can hurt again? Our relationship is complicated. What if we don’t have enough in common? What if I repeat destructive patterns? Can we really do this?
Is he my future partner?
Or splendid for now?
Buttercup, I don’t know.
And it’s scary not to know.
This edition is dedicated to the juicy, terrifying intersection of excitement and fear.
It’s where the magic happens. Growth happens. The discovery of what’s possible—or not.
That’s exactly where I am in my romantic life.
Comfortable? No.
Excited? Yes.
Terrified? Also yes.
And it’s exactly the spot to be.
It’s exactly the spot to be—in romance and in business.
Buttercups, I know you enjoyed last month’s edition about the “power of the pause.” Well… Kinsey is making it into December’s Buttercup again, because she’s right here with us at the intersection of excitement and fear.
She’s launching a community and technology platform for new stagers (people who prepare and style homes for sale). After years of development, the platform is ready—built to support new-stager growth with practical tools, content, and guidance.
Inhaling slowly, days ago, she said out loud:
“I’m confident… and I’m terrified.”
Sound familiar?
And we really don’t know.
Maybe the platform will fail (and the relationship). Or maybe it will be the most exciting, lucrative, and fulfilling relationship or business we could ever dream of.
We don’t know the outcome—but here’s the clue: you are poised at fear + excitement.
You say the scary, important thing out loud:
“I want this (insert what matters here) in a partner.”
“I’m going to launch a community and technology platform.”
You say it, and as the sentence escapes your lips. You may even marvel in disbelief:
“Did I really just say that?”
Stay in that place of, "yes, I did."
Move toward what you want, holding fear and excitement in both hands, recognizing the alchemy.
I’m taking the leap to give this romance a real shot.
Kinsey is all-in, despite the fear.
What about you?
Let’s go.
Excitement + fear. Here we come.
Love,
K
BTW: I’m hosting an excitement + fear workshop in January. Want to join? Reply with a “hell yes!” and I’ll follow up.