Do you believe you can have what you want?
I do.
Every day that belief proves true, as I work with my clients.
Secret wishes and half-spoken goals turn into clearer thinking, more energy, and—yes—
more focus,
more time,
more money.
Steven says, “With Katrina’s help, I’m back in a flow state—ruthlessly innovating, delegating, and automating across my two businesses. I’m closing new clients at the fastest rate in years.”
Are you like Steven?
Accomplished, driven, growth-oriented
…but what’s next?
What’s next comes from clarity.
Articulating what you truly want—for your business and your life. And building the systems that make it inevitable.
This from Crystal, Doctoral candidate and CEO, “Katrina has a gift for cutting through the noise and helping you see what truly matters—not just in your work, but in how you want to live and lead.”
Fen, visionary, author, and book midwife, proclaims, “Every day I wake up excited to get to work. Nothing is a drag anymore. I’m aligned with what I was born to do, and making progress every day toward bigger dreams than I imagined possible. Thank you, Katrina.”
How I Work
My work blends strategy, structure, and conversation.
The Best Part?
(Some say)
Daren, a coach/consultant, said this about Katrina’s coaching, “Katrina pulled me out of the weeds and equipped me with fool-proof systems and strategies to help me stay relentlessly focused. She’s had a profoundly positive impact on the business and my life.”
Never one to mince words, Brittnay, Executive coach, adds, “Best part: she’s so real. None of this over-the-top positive BS. She tells you when you’re sucking and helps you get to a better place.”
Work should be fun, Operations leader Erin says, “She’s seasoned and insightful across many industries, and incredibly easy (and fun) to work with.”
Curious what working together might look like?
Ways to Work With me
Private Coaching
For founders, executives, and high-performers.
We meet every week for focused sessions on the gritty work of making change.
I’ll ask hard questions, reflect what you can’t yet see, and help you turn insight into action.
Todd, CEO of a window manufacturing company and client, states, “I have long struggled with certain aspects of running my company, and Katrina pushed me to tackle challenges that had been all too easy to brush under the rug for years on end. I truly would not have made the advancements I have without her support. Plus, she’s a joy to work with.”
Jacob, IT Consultant, appreciates Katrina’s perspective and focus. “Katrina is instrumental in helping me understand the different pieces of my complicated life puzzles and how to bring each piece in and out of focus based on the season I am in.
Then she helps me stay on track and focused.
Michaela, Consultant states, “Katrina was everything I needed, truly.
She didn’t just help me figure out my next move — she helped me tap back into purpose.
And when I have a sense of purpose, nothing can stop this train.”
— Michaela Z Wilson
Team Facilitation & Leadership Development
For teams ready to work better together.
Custom workshops, off-sites, and leadership sessions that create alignment and focus.
Every session is practical, personal, and vibrant.
With decades of leading marketing teams, Georgia states, “Katrina brings a perfect combination of inspiration, organization, and strategic insight to every team session. She rolls up her sleeves alongside us to identify future possibilities and translate ideas into practical strategies. We leave each session feeling more confident and equipped for our company’s growth.”
Fractional Strategy & Accountability
For leaders who need hands-on partnership.
Part strategist, part coach, part accountability partner — I co-pilot with founders and leadership teams to set priorities, streamline systems, and develop leaders.
We’ll clarify your focus, strengthen your leadership bench, and create rhythms that make growth feel human — not chaotic.
Marketing strategist extraordinaire, Bobby G admits,“ I’m generally not the type of guy people boss around. Katrina bossed me around—and it’s exactly what I needed.”
About
Katrina Busselle is known for getting shit done. Author of A Million Reasons Why You Can’t, Katrina’s life is dedicated to helping people do what they previously thought was impossible.
Katrina holds a degree in Psychology and Mediation from Hampshire College, as well as a Masters of Arts in Conflict Resolution from Antioch University. For 30 years, she led corporate teams to new levels of achievement, including as Director of Community Dispute Resolution and Director of Volunteers at Planned Parenthood NYC, and Director of Marketing and Communications and Account Management for a corporate wellness firm.
Currently, Katrina helps successful business owners achieve their next big thing, without breaking a sweat.
She relishes car conversations with her twins, getting out hiking, finding presence on the yoga mat, jamming audiobooks and podcasts, and cooking with friends and family. Most of all, she looks forward to helping you break through your limits, reach new levels, and thrive in a whole new way.
A Million Reasons Why You Can’t
And Choosing to Do it Anyway
An interactive, direct, personal, and occasionally funny companion for when you are at an inflection point: Considering making a change in work or life, or when change is coming- like it or not.
I wrote A Million Reasons Why You Can’t because I fundamentally believe you can do (almost) anything if you can get out of your own way.
If my personal journey and stories help you take even one small step toward living more boldly and thriving?
Mission accomplished.
Proof that possibility is contagious
Sometimes a little pep talk is exactly what you need — especially one that tells the truth.
Readers say A Million Reasons Why You Can’t does just that: equal parts compassion and accountability, humor and hope.
“It felt like having a coach who actually understands real life.”
“Direct, warm, and kick-in-the-pants motivating.”
“Finally, a self-development book that doesn’t talk down to you.”
“Practical, relatable, and refreshingly no-nonsense.”
“I underlined something on nearly every page.”
“It helped me stop waiting for perfect conditions and start.”
“An honest companion for anyone standing on the edge of what’s next.”
Hundreds of readers have found themselves in these pages — and walked away with one reason that mattered enough to start.
Success Snapshots
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![Planning]()
Planning kept her calm under pressure. Doubled profits.
Natasha Walstra
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![People]()
Hired a team. The most profitable year, ever..
Kinsey Winslow, CEO Chico Charm Staging
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![Structure]()
Focused and clear. Over $380K in growth.
CEO, Max Traylor
I can you get there.
Let’s find out how.
Complimentary 30-minute consultation: Book Now
Buttercup:
Occasional Missives From Me
Buttercup shares stories drawn from life and work — sometimes joyful, sometimes painful, always honest. At its heart, it’s a reminder to live with focus, intention, and meaning.
Guess who is calling from Dunkin’?
Three years ago, he looked across the kitchen table and insisted we break up.
Startled, I stammered,
“Why?”
“You need to focus on you.” You can’t do that if we’re together.”
I left bereft. I’d been unceremoniously hurled out of the nest, and fuck, I didn’t feel ready to fly.
Buttercup, I’m not recounting my love life. (Isn’t that a relief? Lol.) I’m reflecting on the longest and categorically best working relationship I’ve ever had.
Who is he? My client and partner, Max Traylor.
We’ve been in business together for about 10 years.
Included in that 10-year number are the 9 months we were apart. The aforementioned nest-hurling. He did this tough-love “fly away, you little bird” bit to encourage me to go all-in on my coaching practice.
We both went our separate ways and tried to be okay. But we weren’t. I couldn’t sell my coaching, a bit of an identity issue... He was unraveling into chaos and disorganization. Nine months after that fateful “nest” day, we admitted that we were lonely. And that life sucked without one another.
We got back together.
Buttercup, long-standing business relationships aren’t all that different from other types, are they?
Think of yours.
Maybe, like Max and me, the two of you are very, very different.
Let’s look at this odd couple:
First, a 20-year age gap.
He’s in the phase of family, young children, chaos, a dog...
I’m in a chapter I call “Freedom House;” a joyful second marriage, kids thriving in college. A new me.
Max lives to play golf. My passion is travel.
Max is big picture. My focus is getting shit done.
His look: Zany golf outfits and adorably preppy blue-light glasses. Mine: bright colors, boho headbands, big earrings, and six pairs of glasses on rotation.
I could go on for pages. You get the idea.
What do we have in common?
First and foremost: Respect and admiration for one another’s perspective, experience, and talents. We balance one another. He jokes, “together we are the perfect human.”
We encourage one another.
We’re both fundamentally positive people.
We love experiments and new things. Our motto? “Why not?” Try it. Recalibrate. Test. That’s how we roll.
We celebrate the wins. “Positive focus,” we call it. And the wins are bottomless.
Ring, ring…
I pause my writing to pick up my early-morning call from Max, who’s driving to Dunkin’ to place his daily coffee order.
Our almost-daily Dunkin’ drive conversation? Client updates, what the day holds, action, encouragement, and laughter.
Always laughter.
With every morning cup, we feel the joy that the other brings to our lives and our business.
Buttercup.
Here’s to partnership and relationship.
Here’s to the ups and downs. To the characteristics of your partner that are so different, and yet the terra firma of commonality you stand on together.
Here’s to being on this adventure with someone else and to appreciating the support, contributions, and companionship.
If you’re in a good relationship, celebrate that today and keep putting in the energy/work.
If it’s problematic and hard, maybe you can work to change it, or maybe it’s a lost cause, and it's time to move on. Remember that nest?.
Today, though, I’m celebrating the best business relationship ever.
Here’s to where we’ve been and where we’re going.
With love and gratitude, Max,
– K
P.S. If you or someone you care about has a business relationship that is out of whack, it could be a sign that change is in order. Want a sounding board, then a partner in action? I can help. Reach out, and let’s talk it through.
Love, K